'We believe that it is not just about enabling account opening and transactional features via the digital platform, but also the conversation and the relationship that ensues. Kwan also highlighted the importance of elevating the branch experience alongside the movement towards digital banking. In the West, its Jurong East branch, opened in 2020, will be relocating this year to larger premises in the vicinity to accommodate the growing business. This was followed up with the opening of RHB Singapore's Parkway branch in 2022, which is well-positioned to serve consumer and business clients in the East. The Orchard Premier Centre opposite Emerald Hill serves both local and regional clients and is Peranakan-themed, inspired by Singapore's and Malaysia's shared cultural heritage. 'We serve a mix of professionals, executives and business clients who work or run businesses in the Raffles Place area, as well as clients island-wide given its central location.'īesides the Cecil Branch and Premier Centre in the Central Business District, RHB Singapore established its regional wealth hub in Orchard in 2021. The design integrates the arched windows and façade of Singapore's historical shophouses in a contemporary style to create a boutique hotel vibe,' adds Ms. 'The RHB Bank Building is located at the fringe of the Telok Ayer Conservation Area so we have chosen a modern conservation shophouse theme for the Cecil branch. Its uniquely themed concepts, which reference the surroundings of each branch location, help establish a personal connection with its clients. The branch network refresh aims to relocate branches away from past areas of commercial activity to current regional hubs and business centres to serve the bank's existing client base as well as reach out to new clients within the vicinity. RHB Singapore embarked on a strategic transformation of its retail banking business in 2020, focusing on a branch network refresh, revamped business operating model and digitalization. The main branch includes a Business Banking Centre where clients can access teams of industry specialists and relationship managers. The branch at the RHB Bank building features a dedicated Premier Centre for wealth management, serving both local and regional priority banking clients. 'The exclusive 12-month fixed deposit promotional rate, available only at our Cecil Branch & Premier Centre, is definitely a draw as we aim to remain among the top banks offering the best savings and fixed deposit rates in Singapore for our clients,' says Coreen Kwan, Head of Retail Banking at RHB Singapore.

Rhb singapore fixed deposit